WHEN my husband and I arrived here in 1987, we were given some great advice by a business owner who said: Look after the locals, they are your bread and butter and the tourists are the cream. How true that was – and still is. Over the years things change but word of mouth is still one of the best ways for a business to get advertised.
Loyalty = truth, fidelity, allegiance, faithfulness.
Loyalty cards are very popular these days and work both ways helping both the seller and the buyer with a continuous source of business. While many businesses are having difficulties, the bond between seller and customer must be kept open and honest to ensure that once things get better the bond is still there and they can work together again.
Too often over the years we have seen people come to town wanting to change ways of running businesses.
We have seen many come and go and of those still here many have learned that the Whitsundays is a special place where the community is so very important. Everyone seems to know someone or someone who knows someone and so it goes. People talk and the word gets around.
So my message is look after the locals – they are still your bread and butter.
Use local tradespeople and personnel where possible – they are all doing it tough.
Hopefully then you will get the cream!