Lo­cals vi­tal

Whitsunday Times - - WHITSUNDAY VIEWS -

WHEN my hus­band and I ar­rived here in 1987, we were given some great ad­vice by a busi­ness owner who said: Look af­ter the lo­cals, they are your bread and but­ter and the tourists are the cream. How true that was – and still is. Over the years things change but word of mouth is still one of the best ways for a busi­ness to get ad­ver­tised.

Loy­alty = truth, fi­delity, al­le­giance, faith­ful­ness.

Loy­alty cards are very pop­u­lar th­ese days and work both ways help­ing both the seller and the buyer with a con­tin­u­ous source of busi­ness. While many busi­nesses are hav­ing dif­fi­cul­ties, the bond be­tween seller and cus­tomer must be kept open and hon­est to en­sure that once things get bet­ter the bond is still there and they can work to­gether again.

Too of­ten over the years we have seen peo­ple come to town want­ing to change ways of run­ning busi­nesses.

We have seen many come and go and of those still here many have learned that the Whit­sun­days is a spe­cial place where the com­mu­nity is so very im­por­tant. Ev­ery­one seems to know some­one or some­one who knows some­one and so it goes. Peo­ple talk and the word gets around.

So my mes­sage is look af­ter the lo­cals – they are still your bread and but­ter.

Use lo­cal trades­peo­ple and per­son­nel where pos­si­ble – they are all do­ing it tough.

Hope­fully then you will get the cream!

Noe­lene Hel­man,

Mt Ju­lian

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