Tourism to get a ‘stronger voice’
FROM tomorrow, April 1, Tourism Whitsundays will become the region’s peak tourism agency after members formally voted on March 11 to split Whitsundays Marketing and Development into two separate tourism and economic organisations.
Tourism Whitsundays will be a solely tourismfocused organisation with a dedicated marketing team to promote the Whitsundays across the region’s key markets, both domestic and international.
A new board structure has also been agreed upon, which will give tourism members a stronger voice and allow us to work together more collaboratively to make the most of opportunities.
And I’d like to acknowledge the new Whitsunday Economic Development organisation, which will continue to focus on the multiple industries that make up the Whitsunday economy.
We look forward to working closely with the organisation as a major stakeholder.
It’s also great timing for the tourism industry, with the latest figures from Tourism Research Australia showing an increase to
280,000 international visitors in the year ending December 2015.
The stable numbers and sustained increase in visitation to the Whitsundays is back to pre-GFC levels, and we will work with our members to continue this growth into the future.
Tourism Whitsundays and the State Government will host a free TripAdvisor workshop in Airlie Beach on Thursday, April 28, at the Palm House, BIG4 Adventure Whitsunday Resort.
Come along to gain important insights into using TripAdvisor effectively for the region.
Register to attend at www.eventbrite.com.au and search Whitsundays TripAdvisor workshop.
Finally, a reminder to our members and industry that the final WMDL Networking Night is on tonight at Ray White Whitsunday in Cannonvale from 6pm. Hope to see you there.