Tourism to get a ‘stronger voice’

Whitsunday Times - - LOCAL NEWS -

FROM to­mor­row, April 1, Tourism Whit­sun­days will be­come the re­gion’s peak tourism agency af­ter mem­bers for­mally voted on March 11 to split Whit­sun­days Mar­ket­ing and Devel­op­ment into two sep­a­rate tourism and eco­nomic or­gan­i­sa­tions.

Tourism Whit­sun­days will be a solely tourism­fo­cused or­gan­i­sa­tion with a ded­i­cated mar­ket­ing team to pro­mote the Whit­sun­days across the re­gion’s key mar­kets, both do­mes­tic and in­ter­na­tional.

A new board struc­ture has also been agreed upon, which will give tourism mem­bers a stronger voice and al­low us to work to­gether more col­lab­o­ra­tively to make the most of op­por­tu­ni­ties.

And I’d like to ac­knowl­edge the new Whit­sun­day Eco­nomic Devel­op­ment or­gan­i­sa­tion, which will con­tinue to fo­cus on the mul­ti­ple in­dus­tries that make up the Whit­sun­day econ­omy.

We look for­ward to work­ing closely with the or­gan­i­sa­tion as a ma­jor stake­holder.

It’s also great tim­ing for the tourism in­dus­try, with the lat­est fig­ures from Tourism Re­search Aus­tralia show­ing an in­crease to

280,000 in­ter­na­tional visi­tors in the year end­ing De­cem­ber 2015.

The sta­ble num­bers and sus­tained in­crease in vis­i­ta­tion to the Whit­sun­days is back to pre-GFC lev­els, and we will work with our mem­bers to con­tinue this growth into the fu­ture.

TripAd­vi­sor work­shop

Tourism Whit­sun­days and the State Gov­ern­ment will host a free TripAd­vi­sor work­shop in Air­lie Beach on Thurs­day, April 28, at the Palm House, BIG4 Ad­ven­ture Whit­sun­day Re­sort.

Come along to gain im­por­tant in­sights into us­ing TripAd­vi­sor ef­fec­tively for the re­gion.

Regis­ter to at­tend at and search Whit­sun­days TripAd­vi­sor work­shop.

Net­work­ing night

Fi­nally, a re­minder to our mem­bers and in­dus­try that the fi­nal WMDL Net­work­ing Night is on tonight at Ray White Whit­sun­day in Can­non­vale from 6pm. Hope to see you there.

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