Mo­ti­vated and in­no­va­tive – the new real es­tate agent

Whitsunday Times - - REAL ESTATE - Pro­vided by REIQ

Consumer tips

THE role of the real es­tate agent is evolv­ing and agents are find­ing new ways to ser­vice their cus­tomers, in­clud­ing of­fer­ing re­moval­ist ser­vices, tradie re­fer­rals, util­i­ties con­nec­tions and prop­erty styling ser­vices.

The real es­tate agent is no longer limited to sim­ply find­ing a buyer and ne­go­ti­at­ing the sale price.

Now, the real es­tate agent will rou­tinely ex­tend their role to other parts of the process as a way to make them­selves more valu­able and more in­dis­pens­able to the cus­tomer.

At the REIQ we have long heard great sto­ries of real es­tate agents who roll up their sleeves – lit­er­ally – and help clean up the gar­den on Open House day, or help brush pet hair off the couch be­fore an in­spec­tion.

But now we’re see­ing that will­ing­ness to go the ex­tra mile en­shrined at an agency level, with strate­gic part­ner­ships be­com­ing the norm and al­liances formed that help guide the cus­tomer through the en­tire process from the mo­ment they first think about sell­ing their home to the mo­ment they fall into bed on the first night in their new home.

Ray White re­cently an­nounced a part­ner­ship with an or­gan­i­sa­tion that will help cus­tomers con­nect with tradies and LJ Hooker has this week added a util­i­ties con­nec­tion ser­vice.

Some agen­cies can book your re­moval­ists, help spruce up the home be­fore photos are taken, and even get prop­erty stylists – they are be­com­ing a one-stop shop for the prop­erty sell­ing process.

Real es­tate agents are find­ing new and im­pres­sive ways to en­sure they are not “dis­rupted” or “dis­in­ter­me­di­ated” right out of the process. What does this mean for the consumer? It means that your real es­tate pro­fes­sional is more will­ing than ever, and more open than ever be­fore, to new ideas that will help you. So now it’s over to you, the consumer. Talk to your real es­tate pro­fes­sional and tap into their ex­pe­ri­ence and their lo­cal knowl­edge.

This is the era of the home buyer.

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