A beer that helps the reef?

Whitsunday Times - - LOCAL NEWS -

LO­CALS can help save the Great Bar­rier Reef by en­joy­ing a cold bev­er­age in Air­lie next week thanks to the launch of a new “good” beer.

Founder of Good Beer Co, James Gru­geon has part­nered with Bar­gara Brew­ing Com­pany and the Aus­tralian Marine Con­ser­va­tion So­ci­ety to in­tro­duce a beer that not only tastes good, but “does good”.

Mr Gru­geon said the Whit­sun­days was one of the best lo­ca­tions to spread the mes­sage.

“I was struck by the fact that the Great Bar­rier Reef is some­thing, not only me, but the vast ma­jor­ity of Aus­tralians care about,” he said. “As our first good beer which gives back, we wanted to get in­volved in help­ing protect the reef and help tackle some of the is­sues (it is fac­ing).”

The com­pany will do­nate up to 50% of prof­its from the bev­er­age to the AMCS.

The Good Beer Co is the first so­cial en­ter­prise beer com­pany in Aus­tralia and Mr Gru­geon said he was deter- mined to have the bev­er­age sold in as many pubs and bars as pos­si­ble.

He said one busi­ness in Air­lie had of­fi­cially de­cided to stock Great Bar­rier Beer af­ter an im­pres­sive taste test.

Wal­ter’s Lounge will be the first busi­ness in Air­lie to add the beer to its menu as early as next week when the bev­er­age is of­fi­cially launched.

The Air­lie Beach launch at the Whitsunday Arts and Cul­tural Cen­tre (WACC), will feature live mu­sic from lo­cal mu­si­cians, a bar­be­cue, in­spi­ra­tional speak­ers and free beer tast­ings.

“I hope to see as many peo­ple there as pos­si­ble,” Mr Gru­geon said. “Not only peo­ple who want to buy the beer but those who want to help the reef as well.”

Photo: Con­trib­uted

CHEERS: The new Great Bar­rier Beer prom­ises to help save the Great Bar­rier Reef by do­nat­ing 50 per­cent of profit made from sales.

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