A beer that helps the reef?
LOCALS can help save the Great Barrier Reef by enjoying a cold beverage in Airlie next week thanks to the launch of a new “good” beer.
Founder of Good Beer Co, James Grugeon has partnered with Bargara Brewing Company and the Australian Marine Conservation Society to introduce a beer that not only tastes good, but “does good”.
Mr Grugeon said the Whitsundays was one of the best locations to spread the message.
“I was struck by the fact that the Great Barrier Reef is something, not only me, but the vast majority of Australians care about,” he said. “As our first good beer which gives back, we wanted to get involved in helping protect the reef and help tackle some of the issues (it is facing).”
The company will donate up to 50% of profits from the beverage to the AMCS.
The Good Beer Co is the first social enterprise beer company in Australia and Mr Grugeon said he was deter- mined to have the beverage sold in as many pubs and bars as possible.
He said one business in Airlie had officially decided to stock Great Barrier Beer after an impressive taste test.
Walter’s Lounge will be the first business in Airlie to add the beer to its menu as early as next week when the beverage is officially launched.
The Airlie Beach launch at the Whitsunday Arts and Cultural Centre (WACC), will feature live music from local musicians, a barbecue, inspirational speakers and free beer tastings.
“I hope to see as many people there as possible,” Mr Grugeon said. “Not only people who want to buy the beer but those who want to help the reef as well.”
CHEERS: The new Great Barrier Beer promises to help save the Great Barrier Reef by donating 50 percent of profit made from sales.