Lo­cals sour on milk war

Whitsunday Times - - LOCAL NEWS -

THE milk pric­ing war rages on with shop­pers across the na­tion opt­ing to boy­cott Coles and Wool­worths branded milk.

In the Whit­sun­days, de­bate is build­ing af­ter lo­cals re­ported that brand name milk was not be­ing re­stocked.

Both su­per­mar­ket chains have de­nied these claims, say­ing it was sim­ply a mat­ter of sup­ply and de­mand.

A Wool­worths spokesper­son said their stores had seen “a no­tice­able in­crease in de­mand for branded milk in the last few days”.

“We are work­ing to­gether with our sup­pli­ers to re­spond to that change in cus­tomer de­mand as quickly as pos­si­ble given our cus­tomers’ de­sire for choice,” they said.

A Coles spokesper­son made a sim­i­lar state­ment.

“Over the week­end, many of our stores sold out of branded milk due to in­creased de­mand,” they said.

“Stores were not ad­vised to with­hold sell­ing branded milk in or­der to sell Coles brand milk first.

“Many stores have in fact in­creased their or­ders of branded milk to meek this in­creased de­mand.”

Opin­ion ap­pears di­vided on so­cial me­dia.

“Sounds like a mar­ket­ing cam­paign to me,” Jamie Mil­tenburg wrote on Face­book.

Kate Irv­ing isn’t con­vinced how­ever, agree­ing with the su­per­mar­ket chains.

“It’s just that some stores may not have ad­justed to the in­flux of brand sales,” she wrote.

NO STOCK: Wool­worths Air­lie Beach milk fridge.

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