DRAB WALL TO DRAW­CARD?

Whitsunday Times - - FRONT PAGE -

IT HAS been sug­gested, talked about and ar­gued over for years, but the Air­lie Cres­cent re­tain­ing wall will soon wel­come vis­i­tors with style.

Con­struc­tion on an en­try state­ment is slated to be­gin next month, with the fin­ished prod­uct to boast sig­nif­i­cant land­scap­ing and a sign read­ing “Air­lie Beach, Heart Of The Reef”.

With the sign to be set on marine blue tiles, the back­ground will be lit at night to wel­come vis­i­tors at all times.

A col­lab­o­ra­tion be­tween Whit­sun­day Re­gional Coun­cil and tourism body SKAL Whit­sun­day, Mayor An­drew Will­cox said the en­try state­ment would be a boon for Air­lie Beach in more ways than one.

“We are very ex­cited with the pro­posed en­try state­ment that SKAL Whit­sun­day has de­signed and are con­fi­dent it will add an­other di­men­sion to the al­ready vi­brant Air­lie Beach precinct,” Cr Will­cox said.

“Dis­tinc­tive and at­trac­tive en­try state­ments do more than just de­fine a re­gion or town, they can grow tourism, at­tract in­vest­ment and even be­come a desti­na­tion in their own right thanks to the power of so­cial me­dia.”

WEL­COME: An artists im­pres­sion of the new en­try state­ment for Air­lie Beach. Photo Trop­i­cal De­signs.

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