Doors open to Chi­nese vis­i­tors in our re­gion

Whitsunday Times - - NEWS -

AF­TER months of com­pet­ing with other des­ti­na­tions, the Whit­sun­days has kicked another tourism goal.

Tourism Min­is­ter Kate Jones this week an­nounced the Whit­sun­days, Bris­bane and the Gold Coast would di­rectly ben­e­fit from the ‘Wel­com­ing China to South­ern Queens­land and Beyond’ project, which is ex­pected to gen­er­ate mil­lions of dollars in overnight vis­i­tor spend­ing.

“We want to get more Chi­nese tourists into Queens­land and make it easy for them to visit dif­fer­ent parts of the state,” she said.

“This lat­est pro­posal fo­cuses on pas­sen­gers ar­riv­ing into Bris­bane, then dis­pers­ing to other parts of the state, in­clud­ing the Whit­sun­days and the Gold Coast.”

Tourism Whit­sun­days CEO Craig Turner said months of hard work would pay div­i­dends for the re­gion.

“We have been work­ing on be­ing in­volved in the con­sor­tium for the last six months to en­sure we were part of this,” he said.

“A lot of peo­ple wanted to get into it, how­ever, we have been work­ing very hard and for us to be one of the part­ners is amaz­ing.

“Peo­ple don’t un­der­stand the sig­nif­i­cance of this pro­gram, and what it means is that when peo­ple from China come through the Bris­bane Air­port, the Whit­sun­days will be their des­ti­na­tion.”

Mr Turner said while the pro­gram only tar­geted Chi­nese visi­ta­tion, the Whit­sun­day tourism in­dus­try had its eggs in more than one bas­ket and was seek­ing to pro­mote broad ap­peal.

“We aren’t just chas­ing one mar­ket; we will con­tinue to work with Ger­many, the US, UK and oth­ers,” he said.

More than 1.15 mil­lion Asian tourists vis­ited Queens­land in 2016, with 484,000 Chi­nese guests among them.

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