❝creative It’s time for our town to get and re-invent Airlie Beach.
— Botanica Weddings Co-owner Janet Hogan
community and everyone working together,” she said.
“We can work with other venues, we aren’t in competition, we are all here offering a service, so someone could get married at another venue in town and they could have a post wedding event here or get married here and have an ice-breaker event at another venue in town.
“So cross promotion and endorsing each other is the best way to do it.”
Ms Hogan said it was time to change the way people thought about Airlie Beach and give more couples a reason to choose the mainland as a prime location as opposed to surrounding island destinations.
“It’s time for our town to get creative and re-invent Airlie Beach and provide facilities the islands would have provided in the past so people come to us as a destination, we want Airlie Beach to be seen as the ultimate destination,” she said.