Lure’s a premier venue on the up

Whitsunday Times - - LIFE -

A YEAR ago, Abell Point Ma­rina’s en­ter­tain­ment play­ground Lure opened for busi­ness and it has quickly be­come one of the go to venues in the Whit­sun­days.

Ca­pa­ble of hold­ing up to 120 guests or 250 for a cock­tail func­tion as well as ac­com­mo­dat­ing events on their li­censed fore­shore, Lure is able to utilise the en­tirety of Abell Point Ma­rina to hold ev­ery­thing from wed­dings to cor­po­rate func­tions.

They’ve stepped up their wed­ding book­ings af­ter Cy­clone Deb­bie forced the clo­sure of Day­dream and Hay­man Is­lands.

“It’s given the op­por­tu­nity for main­land wed­ding sup­pli­ers to re­ally step up and fill those gaps,” Abell Point Ma­rina mar­ket­ing man­ager Josce­lyn O’Keefe said.

“Af­ter the cy­clone, wed­ding venues on the main­land re­ceived a huge in­flux of calls from dis­tressed brides who were sup­posed to be get­ting mar­ried on the is­lands and their wed­dings weren’t able to go ahead.

“We’ve se­cured six wed­dings that were sup­posed to hap­pen on Day­dream in the next six months. It’s been a real tes­ta­ment to how strong the wed­ding in­dus­try is on the main­land and how ev­ery­one can work to­gether to make these spe­cial days hap­pen.”

Ms O’Keefe said the per­cep­tion was chang­ing for main­land venues.

“It gives us a real op­por­tu­nity to show those big cor­po­rate or­gan­i­sa­tions and brides to be that we can do it just as well on the main­land as they can on the is­lands,” she said.

“On the main­land we have even more choice with more venues, wed­ding sup­pli­ers, ac­com­mo­da­tion, ac­tiv­i­ties – you’ve got a whole ma­rina of on-wa­ter ac­tiv­i­ties here for the guests to en­joy.”

Only re­cently, Abell Point hosted a char­ity func­tion for 250 peo­ple in a mar­quee in their car park.

“We’ve even got a wed­ding booked next year where, some­one is com­ing in on a cruise ship at 10am in the morn­ing, get­ting mar­ried at 11am, hav­ing lunch and then get­ting back on the cruise ship at noon, with 10 of their fam­ily,” Ms O’Keefe said.

“It’s those sort of niche events that we are happy to cater to and if it hasn’t been done be­fore, that doesn’t mean we can’t try to make it work.”

Ms O’Keefe said Tourism Whit­sun­days busi­ness events had also helped them im­prove ac­cess to the cor­po­rate mar­ket.

With a new 2.5ha park to be com­pleted at the end of the year, it will open up even more op­tions for a venue that is fast be­com­ing one of the Whit­sun­day’s premier desti­na­tions.


AL­LUR­ING: Lure at Abell Point Ma­rina can host unique events for wed­dings or busi­nesses.

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