Lure’s a premier venue on the up
A YEAR ago, Abell Point Marina’s entertainment playground Lure opened for business and it has quickly become one of the go to venues in the Whitsundays.
Capable of holding up to 120 guests or 250 for a cocktail function as well as accommodating events on their licensed foreshore, Lure is able to utilise the entirety of Abell Point Marina to hold everything from weddings to corporate functions.
They’ve stepped up their wedding bookings after Cyclone Debbie forced the closure of Daydream and Hayman Islands.
“It’s given the opportunity for mainland wedding suppliers to really step up and fill those gaps,” Abell Point Marina marketing manager Joscelyn O’Keefe said.
“After the cyclone, wedding venues on the mainland received a huge influx of calls from distressed brides who were supposed to be getting married on the islands and their weddings weren’t able to go ahead.
“We’ve secured six weddings that were supposed to happen on Daydream in the next six months. It’s been a real testament to how strong the wedding industry is on the mainland and how everyone can work together to make these special days happen.”
Ms O’Keefe said the perception was changing for mainland venues.
“It gives us a real opportunity to show those big corporate organisations and brides to be that we can do it just as well on the mainland as they can on the islands,” she said.
“On the mainland we have even more choice with more venues, wedding suppliers, accommodation, activities – you’ve got a whole marina of on-water activities here for the guests to enjoy.”
Only recently, Abell Point hosted a charity function for 250 people in a marquee in their car park.
“We’ve even got a wedding booked next year where, someone is coming in on a cruise ship at 10am in the morning, getting married at 11am, having lunch and then getting back on the cruise ship at noon, with 10 of their family,” Ms O’Keefe said.
“It’s those sort of niche events that we are happy to cater to and if it hasn’t been done before, that doesn’t mean we can’t try to make it work.”
Ms O’Keefe said Tourism Whitsundays business events had also helped them improve access to the corporate market.
With a new 2.5ha park to be completed at the end of the year, it will open up even more options for a venue that is fast becoming one of the Whitsunday’s premier destinations.
ALLURING: Lure at Abell Point Marina can host unique events for weddings or businesses.