Grow­ing suc­cess in rentals

Whitsunday Times - - ADVERTISING FEATURE -

WHEN it comes to the rental de­part­ment, Ray White Whit­sun­day has its sys­tem down pat.

“We’re not per­fect but we’re striv­ing to be per­fect,” owner of Ray White Whit­sun­day Mark Beale said.

When Mr Beale re­alised the rental sys­tem in­un­dated staff with a moun­tain of work, he wanted to see things done dif­fer­ently.

“So we de­cided to set up rentals in dif­fer­ent de­part­ments,” he said.

“If we say to you, you’re a prop­erty man­ager, you have an as­sis­tant but you’re re­spon­si­ble for a bunch of dif­fer­ent as­pects, that’s jug­gling too much at one time.

“It burnt the prop­erty man­agers out and they

■ 49 res­i­den­tial prop­er­ties filled

■ 166 view­ings

■ 146 of 166 view­ings ended in ap­pli­ca­tions

■ 269 rou­tine in­spec­tions

couldn’t get ev­ery­thing done.”

Not only do the prop­erty man­agers have a fool­proof sys­tem, other de­part­ments of Ray White do too, with a web based pro­gram al­low­ing con­trac­tors, main­te­nance, elec­tri­cians and painters to log and keep track of their jobs.

And with 700 res­i­den­tial and 150 com­mer­cial prop­er­ties, such a pro­gram was es­sen­tial to keep things run­ning smoothly.

Oper­at­ing in such a small town, Mr Beale said he strug­gled to find a qual­i­fied prop­erty man­ager who had ex­pe­ri­ence and was able to adapt to the fast-paced cul­ture of the com­pany.

So again, they changed things around.

“I would rather em­ploy some­one who has no ex­pe­ri­ence but has en­thu­si­asm than some­one who has ex­pe­ri­ence but has no en­thu­si­asm at all,” Mr Beale said.

“To do rou­tine in­spec­tions, for ex­am­ple, you don’t need ex­pe­ri­ence, it’s all about the per­son.

“We have Shel­ley McCor­mack and Donna Davis and they do up to 10 (in­spec­tions) a day so by the time you’ve worked three days, you’ve done 30 and you’re pretty good at it.”

With com­bined ex­pe­ri­ence of al­most 100 years, there’s no doubt the sales team at Ray White Whit­sun­day know their stuff.

PHOTO: CON­TRIB­UTED

FLASH: A unit at Penin­sula Apart­ments rented for $725 a week through Ray White Whit­sun­day.

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