Steps be­ing taken to bring our vis­i­tors back

Whitsunday Times - - NEWS - AL GRUNDY Tourism Whit­sun­days chair­man

THIS week I’d like to high­light some of the many mar­ket­ing cam­paigns aimed at bring­ing tourists back to the re­gion, which in to­tal amount to a spend of more than $500,000.

On a global scale, an in­ter­na­tional cam­paign to bring tourists back to Queens­land was launched in Paris in early June by Aus­tralia’s Min­is­ter for Trade, Tourism and In­vest­ment, Steven Ciobo MP.

Im­ages of the Whit­sun­day Is­lands, Heart Reef and the Great Bar­rier Reef are cur­rently splashed across 500 bill­boards in Paris and there will be a 32-page sup­ple­ment in French na­tional news­pa­per Le Figaro, which is avail­able to 62,000 sub­scribers. This fol­lows an ear­lier Whit­sun­days mar­ket­ing cam­paign in Ger­many, also fea­tur­ing bill­boards.

Back in Aus­tralia, Tourism and Events Queens­land’s new TV ad­vert shows off the state’s most beau­ti­ful sites, in­clud­ing the Whit­sun­days.

The Wel­come Back ad­ver­tis­ing cam­paign will be beamed into homes across the south­ern states, backed up by great value hol­i­day deals.

TEQ have also just launched the Flight Cen­tre Whit­sun­days Re­cov­ery Cam­paign, in con­junc­tion with In­fin­ity and Vir­gin Aus­tralia, to drive sales of Whit­sun­day prod­uct to key tar­get mar­kets in Syd­ney and Mel­bourne. It is in mar­ket now and will run un­til July 5.

Thir­teen Whit­sun­day op­er­a­tors are in­volved in the two-week co-op­er­a­tive cam­paign and, as well as ra­dio and re­gional TV, the cam­paign will utilise Flight Cen­tre as­sets, in­clud­ing in-store ban­ners, di­rect mail and web­site.

Mean­while, Tourism Whit­sun­days launched a $130,000 Jet­star cam­paign on Tues­day (June 20) un­der­pinned by a Jet­star fare sale to the Whit­sun­days, as well as ad­verts on the tray ta­bles in Jet­star planes.

Ac­com­mo­da­tion and tour of­fers are also be­ing of­fered by eight TW mem­bers.

And last but not least, a one-hour Queens­land Week­ender “Whit­sun­day Re­cov­ery Spe­cial” re­cently aired on 7Two. Look out for the half-hour ver­sion this week­end on Chan­nel 7 on Satur­day, June 24, at 5.30pm.

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