Steps being taken to bring our visitors back
THIS week I’d like to highlight some of the many marketing campaigns aimed at bringing tourists back to the region, which in total amount to a spend of more than $500,000.
On a global scale, an international campaign to bring tourists back to Queensland was launched in Paris in early June by Australia’s Minister for Trade, Tourism and Investment, Steven Ciobo MP.
Images of the Whitsunday Islands, Heart Reef and the Great Barrier Reef are currently splashed across 500 billboards in Paris and there will be a 32-page supplement in French national newspaper Le Figaro, which is available to 62,000 subscribers. This follows an earlier Whitsundays marketing campaign in Germany, also featuring billboards.
Back in Australia, Tourism and Events Queensland’s new TV advert shows off the state’s most beautiful sites, including the Whitsundays.
The Welcome Back advertising campaign will be beamed into homes across the southern states, backed up by great value holiday deals.
TEQ have also just launched the Flight Centre Whitsundays Recovery Campaign, in conjunction with Infinity and Virgin Australia, to drive sales of Whitsunday product to key target markets in Sydney and Melbourne. It is in market now and will run until July 5.
Thirteen Whitsunday operators are involved in the two-week co-operative campaign and, as well as radio and regional TV, the campaign will utilise Flight Centre assets, including in-store banners, direct mail and website.
Meanwhile, Tourism Whitsundays launched a $130,000 Jetstar campaign on Tuesday (June 20) underpinned by a Jetstar fare sale to the Whitsundays, as well as adverts on the tray tables in Jetstar planes.
Accommodation and tour offers are also being offered by eight TW members.
And last but not least, a one-hour Queensland Weekender “Whitsunday Recovery Special” recently aired on 7Two. Look out for the half-hour version this weekend on Channel 7 on Saturday, June 24, at 5.30pm.