Air­lie Beach Run­ning Fes­ti­val is bring­ing the bling

Whitsunday Times - - SPORT -

RUN­NING: Or­gan­is­ers of the 2017 Air­lie Beach Run­ning Fes­ti­val have raided the vault and can now proudly of­fer ath­letes the booty.

Tak­ing in­spi­ra­tion from the iconic Heart Reef event di­rec­tor, Tim Oberg has com­mis­sioned a cus­tom and pro­fes­sion­ally de­signed fin­isher’s keep­sake.

The high-qual­ity metal has some weight to it and will be sure to make run­ners dig deep to get across the line come July 16.

“We have cre­ated th­ese vis­ually stun­ning medals to cel­e­brate the iconic Heart of the Reef,” Oberg said.

“I want peo­ple to see the medals and go ‘wow that is awe­some I want one of those medals, I am go­ing to do the run­ning fes­ti­val’.”

The medals were cre­ated by renowned run­ning medal de­signer, Katy Pas­tors, who is a run­ner her­self.

“They have been cus­tom de­signed and man­u­fac­tured for the Air­lie Beach Run­ning Fes­ti­val,” Oberg said.

“We have never done a de­sign like this be­fore, nor­mally we use generic off-the-shelf medals.

“We want to cel­e­brate this iconic lo­ca­tion and what bet­ter way than to use the Heart of the Reef to pro­mote the fes­ti­val.”

Oberg said or­gan­is­ers had taken a leaf out of the bud­get air­line hand­book and would only of­fer the medals to those who wanted them.

“You only pay for what you want. We have low­ered the reg­is­tra­tion fee but the reg­is­tra­tion fee only gets you the race en­try,” Oberg said.

So far, Oberg said about half the en­trants wanted the ex­tras and the other half were happy to run with­out the mer­chan­dise.

Based on this in­for­ma­tion, Oberg said he felt the com­mit­tee had made the right de­ci­sion in re­gard to fee struc­tur­ing this year.

PHOTO: CON­TRIB­UTED

RUN BLING: Air­lie Beach Run­ning Fes­ti­val event di­rec­tor Tim Oberg shows off the 2017 fin­ish­ers’ medal.

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