RUN TO PARADISE
Airlie Beach Running Festival 2017:
GET your running shoes on and your Strava app downloaded for the start of the first major Whitsunday event since the arrival of Cyclone Debbie, the Airlie Beach Running Festival.
Without the cyclone damage to contend with, festival organisers have always walked a tightrope between hosting a sustainable event and providing value to athletes.
Race director Tim Oberg said thanks to a little seed funding from last year’s event the committee had successfully found the right balance to ensure all stakeholders got the most out of it this year.
“We have had to market ourselves to bring people in so the town benefits but at the same time you have to keep the event so it is profitable and sustainable,” Mr Oberg said.
Back on board as naming rights sponsor for the fifth year is Cruise Whitsundays.
Media executive Alyce Carter said the festival had created a real buzz in the Cruise Whitsundays office.
“We know runners in the 5km team challenge are getting dressed up and they are excited about the event,” she said.
“We really want to push that fit and positive aspect of the event at our workplace.”
All events will start and finish at the Port of Airlie Marina.
Online registrations close at 9pm on Friday.
GET MOVING: The Port of Airlie will again provide a backdrop for the Airlie Beach Running Festival.