RUN TO PARADISE

Air­lie Beach Run­ning Fes­ti­val 2017:

Whitsunday Times - - FRONT PAGE - Peter Car­ruthers Peter.Car­ruthers@ news­re­gional­me­dia.com.au

GET your run­ning shoes on and your Strava app down­loaded for the start of the first ma­jor Whit­sun­day event since the ar­rival of Cy­clone Debbie, the Air­lie Beach Run­ning Fes­ti­val.

Without the cy­clone dam­age to con­tend with, fes­ti­val or­gan­is­ers have al­ways walked a tightrope be­tween host­ing a sus­tain­able event and pro­vid­ing value to ath­letes.

Race di­rec­tor Tim Oberg said thanks to a lit­tle seed fund­ing from last year’s event the com­mit­tee had suc­cess­fully found the right bal­ance to en­sure all stake­hold­ers got the most out of it this year.

“We have had to mar­ket our­selves to bring peo­ple in so the town ben­e­fits but at the same time you have to keep the event so it is prof­itable and sus­tain­able,” Mr Oberg said.

Back on board as nam­ing rights spon­sor for the fifth year is Cruise Whit­sun­days.

Me­dia ex­ec­u­tive Alyce Carter said the fes­ti­val had cre­ated a real buzz in the Cruise Whit­sun­days of­fice.

“We know run­ners in the 5km team chal­lenge are get­ting dressed up and they are ex­cited about the event,” she said.

“We re­ally want to push that fit and pos­i­tive as­pect of the event at our work­place.”

All events will start and fin­ish at the Port of Air­lie Ma­rina.

On­line reg­is­tra­tions close at 9pm on Fri­day.

PHOTO: JOHN HIGHAM

GET MOVING: The Port of Air­lie will again pro­vide a back­drop for the Air­lie Beach Run­ning Fes­ti­val.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.