Di­vas do Day­dream

Chi­nese re­al­ity TV show airs to au­di­ence of mil­lions

Whitsunday Times - - NEWS - Louise Shan­non

MORE than 300 mil­lion tele­vi­sion view­ers in China have been en­grossed by the beauty of the Whitsundays and wowed by its thrilling choice of fun things to do.

A few months ago, Chi­nese re­al­ity show, Di­vas Hit the Road – think Friends crossed with The Amaz­ing Race – filmed the last show of its cur­rent sea­son on Day­dream Is­land.

The episode has now aired to a rap­tur­ous re­cep­tion in China while also cre­at­ing waves of ex­cite­ment in the Queens­land tourism in­dus­try be­cause of its enor­mous ex­po­sure.

Sea­son three of the pop­u­lar show had been long an­tic­i­pated.

The Whit­sun­day episode shows the eight main cast mem­bers lap­ping up the sun­shine with yachts sail­ing by and get­ting ex­cited by high-adrenalin ac­tiv­i­ties like sky div­ing.

Tolita Dukes, di­rec­tor of PR com­pany 8 Sec­onds, who helped fa­cil­i­tate the stay of more than 100 cast and crew mem­bers just a week be­fore Cy­clone Deb­bie hit, said the stars of the show were filmed tak­ing part in ac­tiv­i­ties in­clud­ing sky div­ing at Air­lie Beach; a trip on Hamilton Is­land boat The Edge, which in­cluded a catered break­fast and morn­ing tea; and a visit to Lang­ford Reef.

The show’s eight stars – four male and four fe­male – are “mas­sive celebri­ties” in China, Ms Dukes said, adding for ev­ery one of the main cast mem­bers, there was a sep­a­rate cam­era per­son.

Tourism Whitsundays CEO Craig Turner said the project had been in­sti­gated by Tourism and Events Queens­land (TEQ) while rep­re­sen­ta­tives were in China, and then pitched to Tourism Whitsundays.

He said the reach of the pro­gram was “ex­cep­tional” and would help con­sol­i­date fu­ture re­la­tions with Chi­nese tourism.

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