Divas do Daydream
Chinese reality TV show airs to audience of millions
MORE than 300 million television viewers in China have been engrossed by the beauty of the Whitsundays and wowed by its thrilling choice of fun things to do.
A few months ago, Chinese reality show, Divas Hit the Road – think Friends crossed with The Amazing Race – filmed the last show of its current season on Daydream Island.
The episode has now aired to a rapturous reception in China while also creating waves of excitement in the Queensland tourism industry because of its enormous exposure.
Season three of the popular show had been long anticipated.
The Whitsunday episode shows the eight main cast members lapping up the sunshine with yachts sailing by and getting excited by high-adrenalin activities like sky diving.
Tolita Dukes, director of PR company 8 Seconds, who helped facilitate the stay of more than 100 cast and crew members just a week before Cyclone Debbie hit, said the stars of the show were filmed taking part in activities including sky diving at Airlie Beach; a trip on Hamilton Island boat The Edge, which included a catered breakfast and morning tea; and a visit to Langford Reef.
The show’s eight stars – four male and four female – are “massive celebrities” in China, Ms Dukes said, adding for every one of the main cast members, there was a separate camera person.
Tourism Whitsundays CEO Craig Turner said the project had been instigated by Tourism and Events Queensland (TEQ) while representatives were in China, and then pitched to Tourism Whitsundays.
He said the reach of the program was “exceptional” and would help consolidate future relations with Chinese tourism.