Tourism tri­umphs as stand-alone en­tity

Whitsunday Times - - NEWS -

A FULL fi­nan­cial year has now passed since Tourism Whit­sun­days be­came a stand-alone or­gan­i­sa­tion and the re­sults have proved the right move took place.

At last week’s net­work­ing func­tion, hosted by the Whit­sun­day Times and Reef Gate­way Ho­tel, TW launched its end of fi­nan­cial year re­port card sum­maris­ing some of the key achieve­ments of the past 12 months.

High­lights in­cluded achiev­ing world­wide pub­lic­ity val­ued at more than $10 mil­lion, with a global reach of 156 mil­lion peo­ple. This was as a re­sult of host­ing 78 jour­nal­ists and dig­i­tal in­flu­encers, from both Aus­tralia and over­seas.

Other re­sults in­cluded more than 12 TV shows be­ing filmed in the Whit­sun­days, 60 in­ter­na­tional trade rep­re­sen­ta­tive vis­its, 26 do­mes­tic trade vis­its and seven con­sumer ex­pos.

Eight sep­a­rate mar­ket­ing cam­paigns were rolled out in Aus­tralia, New Zealand, the UK and USA and sig­nif­i­cant gains were recorded on the or­gan­i­sa­tion’s so­cial me­dia chan­nels with fol­low­ers in­creas­ing by 95 per cent on the con­sumer Face­book page and 156 per cent on the cor­po­rate Face­book page.

Co-owner of Red Cat Ad­ven­tures Julie Telford said work­ing with TW over the past year had pre­sented the com­pany with re­ward­ing mar­ket­ing op­por­tu­ni­ties re­sult­ing in an in­crease in di­rect book­ings.

To get in­volved with TW call 4948 5900.

PHOTO: SHARON SMALL­WOOD

GO­ING STRONG: The Tourism Whit­sun­days team with Sun­rise pre­sen­ter Saman­tha Armytage.

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