Season of events is good for all
TOURISM Whitsundays is partnering with Expedia Media Solutions on a 12-month campaign occurring across the Wotif.com and Expedia.com.au platforms.
This will provide the Whitsundays with one ‘hero’ campaign for the entire financial year, aimed at increasing visitation to, and spending in the region. The first wave of activity, aimed at raising awareness, kicked off in June Australia-wide, with the sale period set to run in September and again in January 2018. There are still a few spots left. Contact Donna van ‘t Hoff at Tourism Whitsundays.
Meanwhile, Airlie Beach is set to ‘come alive’ this month, with a raft of local events drawing visitors from all over Australia.
First up is the Whitsunday Reef Festival. Airlie Beach’s favourite family-friendly event is on from August 3-6. Held in Airlie’s main street and foreshore, the four-day event will include a jam-packed program of mainly free entertainment.
From August 10-17, the Coral Sea will be dotted with brightly coloured spinnakers for the Airlie Beach Race Week Festival of Sailing.
This event, now in its 28th year, promises an exciting program of both on-water and off-water activities and is set to draw hundreds of sailors, their families and friends to the region.
This leads in to Audi Hamilton Island Race Week from August 19-26.
All these events are great for the region, attracting visitors and giving a welcome boost to tourism operators. They also provide great entertainment for local residents, who come out in force to support them. Enjoy!