Ad­ver­tis­ers com­mit to com­mu­nity

Air­lie Ro­tary is boost­ing lo­cal groups

Whitsunday Times - - NEWS - Peter Carruthers Peter.Carruthers@ news­re­gional­me­

SINCE 1986 ad­ver­tis­ing rev­enue from the My Whit­sun­day phone book has been ben­e­fit­ing the lo­cal com­mu­nity.

A to­tal of $20,000 has been raised this year by the Ro­tary Club of Air­lie Beach for com­mu­nity groups who fall through the cracks of State and Fed­eral Gov­ern­ment fund­ing.

When ad­ver­tis­ing in the di­rec­tory, busi­nesses elect a com­mu­nity cause and that group then be­comes the ben­e­fi­ciary of their ad­ver­tis­ing dol­lars.

Pres­i­dent of Air­lie Beach Ro­tary, David Pad­don, said this idea al­lowed a con­nec­tion be­tween the advertiser and the group in need of fund­ing.

Lo­cal not-for-prof­its such as Eco Barge, the Proser­pine Show So­ci­ety, Proser­pine Meals on Wheels, the Proser­pine Nurs­ing Home, Whit­sun­day Vol­un­teer Marine Res­cue and St Cather­ine Catholic’s Col­lege all re­ceived fund­ing this year.

On Mon­day night, at Mantra Club Croc, ad­ver­tis­ers of­fi­cially handed over cheques to the com­mu­nity groups.

Mem­ber for Whit­sun­day Ja­son Costi­gan handed over $560 to He­len May­nard-Tuner to be used by Proser­pine Meals on Wheels. Fiona Broad­bent, on be­half of Eco Barge Green Seas, re­ceived $560 from Fed­eral mem­ber for Daw­son, Ge­orge Chris­tensen.

Mr Pad­don said mov­ing for­ward in an in­creas­ingly dig­i­tal world, Ro­tary had plans to in­vest in the dig­i­tal sphere.

“This year we have pledged a lot more money for the soft­ware,” he said. “This year peo­ple can buy paper ads or dig­i­tal as or a com­bi­na­tion of both.

“A lot of small busi­nesses don’t have web­sites so we now have pack­aged up web­sites for them and we can brand them with their name and host it all.

“Now we can work out ra­tios for the amount of hits you had on that site and how much you make,” Mr Pad­don said.

“We can pro­vide a re­turn on the ad­ver­tis­ing in­vest­ment.”

PHONE GUIDE: Ge­orge Chris­tensen (Fed­eral Mem­ber for Daw­son), John Collins (Deputy Mayor, Whit­sun­day Re­gional Coun­cil), Mike Ley­land (Proser­pine Cit­i­zens’ Band), Sam Hin­ton (St Cather­ine’s Col­lege), Ray Lewis (VMR Whit­sun­day), Fiona Broad­bent (Eco Barge Clean Seas), He­len May­nard-Turner (Meals on Wheels), Ja­son Costi­gan (state Mem­ber for Whit­sun­day) and (seated) Fay­lene Cooke (Proser­pine Nurs­ing Home), Lola Mudie (Fauna Res­cue Whit­sun­days), David Pad­don (Pres­i­dent, Ro­tary Club of Air­lie Beach), An­drew Telford (Macrossan & Amiet) and Caro­line Lea (Strathdickie En­gi­neer­ing) at Mantra Club Croc on Mon­day.

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