Lo­cal real­tors win

Ray White’s com­mit­ment in spot­light

Whitsunday Times - - NEWS -

Cus­tomer loy­alty is deeply em­bed­ded in the cul­ture of Ray White. — Prin­ci­pal Mark Beale

RAY White’s com­mit­ment to cus­tomer sat­is­fac­tion has again been in the in­dus­try spot­light, as Ray White Whit­sun­day ac­cepted the Cus­tomer Sat­is­fac­tion Award at the an­nual Ray White In­ter­na­tional Awards.

Team Whit­sun­day was given the highly re­garded ac­co­lade in recog­ni­tion of con­tin­ued ded­i­ca­tion to clients and as a re­ward for the team’s lead­er­ship in cus­tomer ser­vice in 2016.

“Cus­tomer loy­alty is deeply em­bed­ded in the cul­ture of Ray White, and as a team, we are passionate about pro­vid­ing su­pe­rior cus­tomer ex­pe­ri­ence to ev­ery client,” says Mark Beale, prin­ci­pal of Ray White Whit­sun­day.

“Hav­ing a cus­tomer sat­is­fac­tion pro­gram in place as part of our strat­egy en­sures that ev­ery per­son presents an op­por­tu­nity for im­prove­ment and growth.

“We want to make sure that Ray White Whit­sun­day is pro­vid­ing an un­ri­valled ser­vice at ev­ery step of the process.

“Recog­ni­tion for our com­mit­ment to cus­tomer sat­is­fac­tion is an honour – it is with­out ques­tion the most im­por­tant part of the ser­vice we pro­vide.”

The Net Pro­moter Score (NPS) forms the ba­sis of Ray White’s Cus­tomer Sat­is­fac­tion Pro­gram and is an in­ter­na­tion­ally recog­nised cus­tomer loy­alty met­ric.

The for­mu­la­tion of NPS scores is based on cus­tomer feed­back and ranges from neg­a­tive 100 to pos­i­tive 100.

Ray White Whit­sun­day’s score of 98 out of 100 was one of the high­est in the group.

Ray White direc­tor Dan White said the award was an ex­am­ple of the drive for excellence from the Whit­sun­day team.

“We have seen a re­mark­able in­crease in en­gage­ment by both our mem­bers and clients in our cus­tomer sat­is­fac­tion pro­gram this year,” Mr White said.

“The bench­mark to achieve recog­ni­tion in our in­ter­na­tional cus­tomer sat­is­fac­tion awards con­tin­ues to rise.”

On a mem­o­rable night for the lo­cal real­tors, Steve Marks was also crowned the Ray White In­ter­na­tional Cus­tomer Ser­vice Win­ner for 2017.

His in­di­vid­ual score of 98 out of 100 ranked him in the top 1% in­ter­na­tion­ally for the com­pany.

PHOTO: CONTRIBUTED

AC­CEPT­ING AC­CO­LADE: Stephanie Ba­con, Adam Web­ster, Sandy Miller, Sa­man­tha Coutts, Mark Beale, Sue Shaw, Anita Edgar and Steve Marks.

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