Hum­bling gold for spring event

Whitsunday Times - - ADVERTISING FEATURE -

THE “big call” to hold this year’s Spring Break Whit­sun­days paid off with gold in the Fes­ti­vals and Events cat­e­gory.

Or­gan­is­ers said they were hum­bled the four-night ex­trav­a­ganza had pre­vailed af­ter there were so many hur­dles in their way postTrop­i­cal Cy­clone Deb­bie.

“Our key sell­ing pe­riod was the months im­me­di­ately fol­low­ing Trop­i­cal Cy­clone Deb­bie, which meant we had lot of hard work ahead of us,” event di­rec­tor Ryan Aitchi­son said.

“Al­though the risks were clearly there, it was a no-brainer for us as there was no way we were go­ing to aban­don our re­gion in its hour of need.”

Mr Aitchi­son said he was sure ev­ery­one who at­tended Spring Break Whit­sun­days 2017 would at­test to the re­gion’s beauty.

“The nat­u­ral won­der of the Whit­sun­days is still enough to wow even the most sea­soned trav­eller,” he said.

“It ri­vals any in­ter­na­tional des­ti­na­tion and it’s right on our doorstep.”

Mr Aitchi­son said the Spring Break team was proud of the role they played in the re­gion’s growth.

“We’re more than just an an­nual event that takes place show­ing guests a good time,” he said.

“We’re an all-year-round mar­keter of the re­gion, show­cas­ing the best of the Whit­sun­days with a strong dig­i­tal pres­ence in the youth space.”


TOP EVENT: Spring Break’s Yas­min Tan and Ryan Aitchi­son. whit­sun­day­ PER­FECT TIM­ING: GM Greg Waites (cen­tre) with the team. Thurs­day, Oc­to­ber 5, 2017

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.