THE latest tourism statistics show that domestic visitors continued to come to the Whitsundays in their thousands during 2017. In the 12 months to December 31, 2017, domestic visitation was up by 19.8 per cent year-on-year, with a total of 545,000 people visiting the Whitsundays. Of these 545,000 people, 296,000 were on holiday, an increase of 1.3 per cent on 2016.
The average length of stay was also up, by 0.2 of a night, and currently stands at 4.6 nights. It should be noted that a high proportion of the increase came from business visitors – a segment that increased by 33 per cent year-on-year – with the majority coming to region for reasons other than to experience a tourism product.