Tourism stats

Whitsunday Times - - NEWS -

THE lat­est tourism sta­tis­tics show that do­mes­tic visi­tors con­tin­ued to come to the Whit­sun­days in their thou­sands dur­ing 2017. In the 12 months to De­cem­ber 31, 2017, do­mes­tic vis­i­ta­tion was up by 19.8 per cent year-on-year, with a to­tal of 545,000 peo­ple vis­it­ing the Whit­sun­days. Of these 545,000 peo­ple, 296,000 were on hol­i­day, an in­crease of 1.3 per cent on 2016.

The av­er­age length of stay was also up, by 0.2 of a night, and cur­rently stands at 4.6 nights. It should be noted that a high pro­por­tion of the in­crease came from busi­ness visi­tors – a seg­ment that in­creased by 33 per cent year-on-year – with the ma­jor­ity com­ing to re­gion for rea­sons other than to ex­pe­ri­ence a tourism prod­uct.

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