OUR UTOPIA BIG WINNER
Council campaign secures national award
THE Whitsundays has earned national recognition in Canberra, with the Whitsunday Regional Council taking out the National Award for Excellence in Community Development and Service Delivery.
The award was presented last weekend for the Our Whitsunday: Our Utopia campaign which showcased the toughness of local residents who bounced back in record time after natural disaster brought the region to its knees in March last year.
Mayor Andrew Willcox said residents should be proud that their community spirit was being recognised on the national stage.
The clip, which runs for two minutes and 42 seconds, shows footage of locals in different locations throughout the Whitsunday region including the rural features of Proserpine, crop farms and beaches in Bowen and our very own iconic islands, filmed post-Cyclone Debbie.
The campaign won the Queensland Local Government Managers award earlier this year before scooping the pool at the Local Government Professionals National Federation Awards in Canberra on the weekend.
Council CEO Barry Omundson said the campaign was launched to provide a positive vision of the future and “inspire regional pride” among residents through “local faces in local places, stunning natural beauty and the diversity of the region”.
“This is great recognition for the ‘local stars’ who appeared in the campaign and, most importantly, all of our Whitsunday residents for their genuine community spirit, passion and pride for the diverse region: the tropical paradise which others envy but we call home,” he said.
Tourism Whitsunday general manager Tash Wheeler emphasised the benefits of the campaign for tourism in the region, labelling it the gift that kept on giving for the region.
The Our Whitsunday: Our Utopia campaign was a collaboration between the council and Tropical Exposure.
It can be viewed online through the Whitsunday Regional Council website or on Youtube.
LOCAL STARS: A screenshot from the film Our Whitsunday: Our Utopia.