Query on num­bers

Whitsunday Times - - YOUR SAY -

OUR Times quoted im­pres­sively de­tailed statis­tics quoted by lo­cal tourism, sup­plied from the Na­tional Visi­tor Sur­vey.

Cu­rios­ity led me to re­search how these num­bers were ar­rived at, and the fact these num­bers were not con­jured at a lo­cal level was com­pelling.

A dis­sec­tion of the Na­tional Visi­tor Sur­vey web­site was in­deed very re­veal­ing and demon­strates how fig­ures are ar­rived at, ex­plain­ing the method­ol­ogy at great length.

Ba­si­cally, ran­dom phone calls are made un­til some­one ad­mits to hav­ing trav­elled within the past cou­ple of months, and they are then asked in a three minute phone

call to re­call all their travel and all their costs. Fig­ures are ex­trap­o­lated from these sam­ples – this is not a cen­sus.

No fig­ures are sourced from within re­gions as to tourist num­bers or ex­pen­di­ture, in­stead num­bers are cre­ated from a “model” based ap­proach.

This ap­pears to­tally un­sat­is­fac­tory, and can be of no use­ful ben­e­fit to any­body re­ly­ing on fac­tual tourism in­for­ma­tion in the plan­ning and op­er­a­tion of any tourist ven­ture.

Wayne Bolitho, Ju­bilee Pocket

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