Query on numbers
OUR Times quoted impressively detailed statistics quoted by local tourism, supplied from the National Visitor Survey.
Curiosity led me to research how these numbers were arrived at, and the fact these numbers were not conjured at a local level was compelling.
A dissection of the National Visitor Survey website was indeed very revealing and demonstrates how figures are arrived at, explaining the methodology at great length.
Basically, random phone calls are made until someone admits to having travelled within the past couple of months, and they are then asked in a three minute phone
call to recall all their travel and all their costs. Figures are extrapolated from these samples – this is not a census.
No figures are sourced from within regions as to tourist numbers or expenditure, instead numbers are created from a “model” based approach.
This appears totally unsatisfactory, and can be of no useful benefit to anybody relying on factual tourism information in the planning and operation of any tourist venture.
Wayne Bolitho, Jubilee Pocket