Step-by-step Post your first listing on eBay
Build your reputation first
Many bidders will stay away from sellers with low feedback, especially when it comes to high-price auctions. So, it’s a good idea to build your positive feedback by buying items before you sell anything – you don’t have to spend much, but aim for around 10 positive feedback before you start flogging your own items. Buying first will also help you get to grips with how eBay works.
Research your item before selling
Before doing anything, search eBay for other people selling the same product as you. This will give you an idea of how much the item sells for. Look for auctions where people have actually bid, as this shows you what people are willing to pay – don’t just use ‘Buy it now’ prices as a guideline, since these are often set much higher than what the product is actually worth.
Take your photos
If you want to sell, it’s vital you take good photos. Cover your item from multiple angles, and make sure to show any blemishes – honesty is important, and helps potential bidders to trust you. If the item has a product name printed on it, show that too. Imagine you’re the bidder – what would you want to see to get a good idea of the item and whether you should bid on it?
What’s in a name?
Click ‘Sell’ at the top of the page, then enter your address. On the next screen, enter a description for the item, including the brand. This will be used by eBay to fill out details like the product name and, in our case, things like the maximum power output. It uses this information to categorise your item. Once you’ve stated the item’s condition and found a match, click ‘Sell one like this’.
Now upload your photos. You can drag and drop them from your PC, or use the eBay app to upload them directly from your phone. Rearrange the photos into an order you’re happy with, and make any adjustments with the rotate and crop tools. If you don’t have any photos you can use the ‘Stock photo’ option, although this won’t show as much detail as your own shots will.
Next, enter a product description. Make it as descriptive as you can, and be sure to mention any blemishes or other points of note, such as bundled extras or how long you’ve had the item. Honesty is the best policy – not only will it make for positive feedback, but you’ll avoid having to pay any refunds if the winning bidder feels the item was not as you described it.
Set your asking price
You’ll then get a suggested price from eBay based on how much similar items have recently sold for – try not to set your start price too high, or you’ll put off potential bidders. Adding a ‘Buy it now’ option is a good idea if you don’t think you will get many bids on your item. Try not to be greedy – no one will go for your ‘Buy it now’ offer if it’s ridiculously high.
Choose a listing duration
Under the ‘7-day Auction’ text, click ‘Change’ to alter the auction duration. Auctions can be listed for three, five, seven or 10 days. If you’re not in any hurry to sell, choose 10 days to increase the likelihood of multiple people bidding on your item. Try to time it so your auction ends on a Sunday evening – this is eBay’s busiest time, and increases your chances of getting a good price.
Select a payment option
PayPal protects bidders against fraudulent sellers, but also charges sellers 3.4% on the final sale price, plus 20p per listing. You have to make it an option for bidders, but you should also consider the ‘Cash on collection’ option. If the item your selling is too large to send by post, say in the description that you’d prefer cash on collection – that way you can avoid the PayPal charges.
Click ‘Preview’ to see how your listing will look once it’s live. If you’re happy with everything, close the preview box and click ‘List with displayed fees’. Your listing will go live shortly (or at the designated time if you chose to schedule it). You can change the listing’s details from the My eBay section, but you can’t change the auction duration if it’s been live for more than two hours.