Buffer isn’t designed to replace Twitter’s own web app – instead, it’s intended for managing your account, and is designed for users who take their online presence using the social network seriously.
As its name implies, Buffer’s main purpose is to build a list of scheduled posts. Once they’ve gone live, you can then monitor their performance to see what gets the best response, and when.
Buffer isn’t just a Twitter app, either – it lets you manage LinkedIn, Facebook, Instagram, and Google+ accounts as well. There are several variations of Buffer – some for personal and some for business use. Here we’re looking at the free option, which lets you connect one social media account and enables you to queue up to 10 of your posts for future publication – the ‘individual’ paid-for ($10) version, by contrast, enables you to manage up to 10 social media accounts and schedule up to 100 posts.
Links are automatically shortened, and Buffer lets you pick an image to attach to your tweet – either one from the linked page, or one you’ve uploaded.
If you want to build a real presence on Twitter, Buffer is well worth investigating.
Buffer lets you schedule your tweets so your feed is refreshed with new content throughout each and every day.