What is it?
Massdrop (www.massdrop.com) is a website which harnesses people power to work out deals. Potential buyers register their interest in a product and, if a certain threshold is reached, manufacturers agree to produce that product for a reduced price – a ‘drop’ – or, perhaps, to produce the product in the first place.
So it’s like Kickstarter?
Not really. Kickstarter, Indiegogo and the like are usually focused on funding products which are in the development stage. Massdrop, on the other hand, is designed for stuff that’s completely ready to go – its products typically just need funding and interest to justify a smallscale manufacturing run.
What kinds of things, then?
As you might expect, Massdrop excels at niche items. It divides its drops into a number of different communities, including categories such as audiophile tech, watches, mechanical keyboards and DIY, but a recent expansion has seen it hitting other hobby markets including knitting, stitching and beauty.
What’s the catch?
The Massdrop site is a little hard to fathom at first glance, and you’ll need to be quick to get on board with drops as they usually run for a limited time. Shop around, too; certain things pushed as bargains may already be available elsewhere for a good price, and while a successful drop means you’ll get your items, there’s often a long wait attached for more obscure products.
How do I get involved?
Sign up at www.massdrop.com to set up your own account and give Massdrop your taste profile. The next time you visit the site, you’ll see community discussion and drops that will be of potential interest to you. Keep tabs on your credit card spending, though; being on the cutting edge can be a very tempting thing…