The new power in­gre­di­ents

For the past decade, ‘It’ foods have usurped each other like Aussie PMS. We chart the main plate play­ers

Women's Health Australia - - CONTENTS - By Tara Ali

Last year’s su­per­foods make way for the lat­est meal champs. Bye bye kale

Like cu­lottes and fid­get spin­ners, health food trends come and go. Once, goji berries and chia seeds were the be-all of a healthy diet; now every­one’s In­sta­gram­ming their #gold­en­mylk­lat­tes. But what drives our in­ter­est in a new food? “We see a lot of in­flu­ence com­ing di­rect from the US,” ex­plains Amy Green, mar­ket­ing man­ager at on­line or­ganic food re­tailer Hon­est To Good­ness. Prod­ucts trend­ing in the US get picked up in Aus­tralia, mostly via so­cial me­dia, she ex­plains. Science also plays a part: ad­vances in gut health knowl­edge, for ex­am­ple, have given us an ap­pre­ci­a­tion for kom­bucha and sauer­kraut. So, are to­day’s must-have in­gre­di­ents le­git nu­tri­tional buys or will they be in the bar­gain bin next month? We asked the ex­perts...

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