CRICKET

Women's Health Australia - - BEST BODY -

2007 Aussie women have been smash­ing it in cricket for some time, though a decade ago women weren’t as in­ter­ested in watch­ing. But grow­ing girl par­tic­i­pa­tion in the MILO IN2CRICKET (think five- to eight-year-old) en­try-level de­vel­op­ment pro­gram saw loads more girls play­ing, which started open­ing up a fe­male au­di­ence for the sport. 2017 Last year saw the launch of the Women’s Big Bash

League (BBL is a short form of cricket that’s over in three hours!), and this sea­son was just as big a hit. “At the dou­ble­header derby game at the SCG, we had over 17,000 peo­ple in for the women’s game,” says Do­minic Re­mond, GM of the Sydney Six­ers. Re TV rat­ings:

“The league av­er­aged over 240,000 view­ers a game, which was amaz­ing.”

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