Grow­ing lo­cal culi­nary and agri­tourism

Yarrawonga Chronicle - - On The Land -

Food and agri­cul­ture in­dus­try op­er­a­tors from across the Mur­ray re­gion are in­vited to con­trib­ute their ideas at the Mur­ray Farm to Plate (F2P) strat­egy work­shop on Tues­day 1 May at Co­bram Ba­rooga Golf Club, Ba­rooga.

Mur­ray Re­gional Tourism (MRT) in col­lab­o­ra­tion with the NSW and Vic­to­rian Government and Lo­cal Government part­ners is call­ing on any­one who works across the food sup­ply chain, to at­tend the work­shop and share their ideas for the devel­op­ment of the Mur­ray Re­gion Farm to Plate Devel­op­ment Strat­egy.

The Mur­ray F2P pro­gram is de­signed to build on the qual­ity, au­then­tic­ity and avail­abil­ity of lo­cally pro­duced food and bev­er­age ex­pe­ri­ences for vis­i­tors and lo­cals in the Mur­ray re­gion.

The first stage of the pro­gram is the devel­op­ment of the Mur­ray Farm to Plate Strat­egy which will be built from the val­ued in­put of lo­cal busi­nesses and in­di­vid­u­als at­tend­ing these work­shops, with the ul­ti­mate aim to grow the re­gional econ­omy by bet­ter con­nect­ing the agri­cul­tural food and vis­i­tor economies through a farm to plate value chain ap­proach.

The pro­gram is de­signed to de­velop the Mur­ray re­gion as a renowned agri­cul­ture and culi­nary tourism des­ti­na­tion and to do this MRT need to un­der­stand the sup­ply, de­mand and dis­tri­bu­tion chal­lenges and op­por­tu­ni­ties around re­gional food and drink. The strate­gic plan will iden­tify what the re­gion is do­ing well and where the re­gion can im­prove.

The work­shop is for rep­re­sen­ta­tives from the en­tire sup­ply chain in­clud­ing pro­duc­ers, trans­port op­er­a­tors, whole­salers and distrib­u­tors con­nect­ing to the food ser­vice and those with an in­ter­est in food pro­duc­tion, food ser­vice and or food tourism.

At­ten­dees will iden­tify op­por­tu­ni­ties to im­prove the qual­ity, au­then­tic­ity and avail­abil­ity of lo­cally pro­duced food and bev­er­age vis­i­tor ex­pe­ri­ences and gen­er­ate ideas to cre­ate new and en­hance ex­ist­ing in­come-gen­er­at­ing ac­tiv­i­ties in the farm to plate value chain.

The Mur­ray F2P Pro­gram is for the en­tire Mur­ray re­gion from Al­bury Wodonga to Mil­dura

Went­worth. Fur­ther to this, a se­ries of lo­cal plans will be cre­ated to en­able lo­cal com­mu­ni­ties along the Mur­ray to de­velop their own ap­proach to de­vel­op­ing their agri­cul­ture and culi­nary tourism\sec­tors. To reg­is­ter go to: mur­ray-f2p-pro­gram-co­bram-ba­rooga-work­shop.eventbrite.com.au

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