SMILE FOR THE CAMERA
In some cases, a subject would smile on purpose for their picture. The obvious example would be for comedians or comedic actors, to show them in character for a publicity image. Here, we see the music hall entertainer Dan Leno smiling for the camera in 1899, understandably, as he is in character as a pantomime dame – Dame Trot in Jack and the Beanstalk. The picture clearly shows his potential audience what they can expect from his role. There are several surviving images of both Leno and other performers putting on smiles – whether natural or exaggerated – for their publicity photos.