The scent of home

Business Spotlight - - ISRAEL / US -

An in­ter­est in per­fume runs in Manan Gandhi’s fam­ily. The 32-year-old’s fa­ther traded in essen­tial oils from Egypt, In­done­sia and Turkey. Now, Manan Gandhi has estab­lished his own com­pany, Bom­bay Per­fumery.

Although the per­fumes are made in Grasse, France, the scents are In­dian. Among oth­ers, they in­clude black pep­per and chai, the tra­di­tional sweet tea flavoured with ginger and lemon­grass. Gandhi de­scribes the com­pany’s Chai Musk eau de par­fum as very “out there”, adding: “Maybe a lot of brands would have been like, ‘No, we don’t want any­thing to do with that’. But I was like, ‘Yeah, let’s go ahead — why don’t we ex­plore that direc­tion?’ So it was re­ally fun for [the per­fumers] because they had a chance to re­ally go wild,” he told The New York Times.

Gandhi plans to ex­pand to Euro­pean and Amer­i­can mar­kets, but is cur­rently sell­ing his per­fumes on­line and via In­dian bou­tiques. “When we were younger, there was this no­tion that all things lux­ury were bet­ter only if they were Euro­pean, but now it’s not the case,” he ex­plains. “Most young peo­ple now give homegrown brands a chance — as long as they en­sure the qual­ity is there.”

Fol­low­ing fam­ily tra­di­tion: Manan Gandhi

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