HEIAHEIA

“Better life. Better performance.” Those four words are what you see when you visit the website of Hintsa, a Finnish startup. But what do they mean? And what does it do? Worker well-being, especially in knowledge-intensive industries, is the aim. Hintsa does this with a range of services, from individual mindfulness coaching to its Heiaheia app, which “creates gamified well-being challenges” for staff. Heiaheia, by the way, takes its name from the Norwegian sporting chant “Heia! Heia!”, which is related to the “Huh!”, Iceland’s wonderful football clapping chant. That chant alone would change workers’ lifestyles for the better, from the boardroom to the back office. www.hintsa.com