Days of yore
Around the world and in Austria, people feel nostalgic about many things. Often they connect it with fond childhood memories or the idyllic days of their youth while leaving out any bad aspects.
Coined Ostalgie (nostalgia for the East), some Germans long for the safety and predictability – or maybe just the well-known brands – of the former East German state.
The Upper Austrian lemonade was a favorite at summer camps for children in the ’50s and ’60s – cherished memories for many, which the brand seeks to benefit from still today.
Kofola CZECHIA & SLOVAKIA
The carbonated soft drink was introduced in 1960 as a substitute for Western Coca Cola.
The drink consisting of 14 herbal and fruit ingredients is still popular today.
Super Mario JAPAN
First introduced in 1981 by Nintendo, the short, pudgy Italian plumber has appeared in over 200 video games since his creation, making him the best-selling video game franchise of all time.
Pummerin & Donauwalzer
Every New Year’s Eve at midnight, millions of Austrians listen on the radio to the big bell of the St. Stephan’s Cathedral – the Pummerin – striking 12 times to herald the new year, followed by the Johann Strauss II waltz The Blue Danube.
Saudade PORTUGAL & BRAZIL
Described as “the love that remains,” Saudade is a deep emotional state of nostalgic or profound melancholic longing for an absent something or someone that one loves; it is also style of music.
The Schilling was the Austrian currency from 1925 to 1938 and again from 1945 to the euro’s introduction in 1999. It was strong and stable, earning it the nickname Alpendollar (Alpine dollar).