Gentle, patient and effective power
W hile public diplomacy providing benefits in many areas of political, commercial, security, health and cultural, however when there is exaggerating or distorting the facts of a country brings more harm than good to the country.
Public diplomacy, may be defined as “It is an understanding of the masses that a country, a company, an institution or specifically individuals want to address and inform, explain and influence himself/herself by using a variety of gadgets”.
In 1965 “public diplomacy” was first used in international relations literature by Dean Edmund A. Gullion (publicdiplomacy.org) who described it as “public's behavior, the impact on the formation and execution of foreign policy”. According to Gullion public diplomacy cover the areas outside the traditional diplomacy of international relations.
In later years, the phrase “Public diplomacy” was described in different ways. Also there has been reviewers who defined it as “strategic programs that a state or government implements in favor of itself in order to create the internal and external public opinion”
The most distinctive feature between the public diplomacy and “propaganda” is the ideology which is not to impose on others systematically. Because the accuracy of the transferred information is precise and the source in that public diplomacy is evident.
During the public diplomacy activities of the State, communication tools and formal channels are activated, facilities used for other than public’s other people's public diplomacy media, non-governmental organizations, think tanks, academics, foundations, associations and government agencies.
Unlike diplomatic channels, most of the time public diplomacy is conducted on a voluntary basis and has a very broad scope and lasting effect.
After the 1990s, public diplomacy is rapidly
evolving and nowadays becoming very important. How the public diplomacy’s steps should be?
The priority answer to this question is the target group should be well researched, better understood, and well known. Because there is a mutual influence between those that you want to cater to and the ones who want to take advantage of public diplomacy. If you do not listened to the one that the information described, do not attract their interest in the information you submit and that may be predictable that many studies may not be useful.
While public diplomacy providing benefits in many areas of political, commercial, security, health and cultural, however when there is exaggerating or distorting the facts of a country brings more harm than good to the country. The propagandistic “public diplomacy” during the World War I and II and afterwards continuing “cold war” between the “polarized world” can be a good example for the countries who want to hide the truth by propaganda and thinks they can fool others for a long time. Technologies enabling enhanced communication have surpassed any limitations and boundaries hence cousing the truth and facts to surface quicker. Moreover, every country have more or less advantages and disadvantages so there's nothing to be hide. In the developed countries where the average income level is high, there are still people in difficult situation in terms of social facilities.
Public diplomacy also known as “soft power” within the international literature, has a chance to succeed in parallel to the increase of the mutual expression and compromise rate. It should not be forgotten that the public diplomacy of government or the from the public to public, there will be efforts to stop the work done by different locus of power. Because in today’s global world where international and national communication opportunities wide and fast, economy, tourism, education, arts, sports, cultural and academic studies’ fields have been the most important competitive areas.
Apart from the media and internet, the public is able to closely monitored everything at all times due to advances in technology such as mobile phones. So the public diplomacy as a “center of influence” provides direction to the domestic and international foreign policy and can play a decisive role in vital matters that affect the energy, security and the economy of a country.
Public diplomacy gives a realistic and lasting relationships. To find commonalities between the public of the two countries, correct misperceptions and eventually to meet the common ideas reinforce the socializing/cohesion. Even if someone does not visit a country but have positive ideas about the country and he understands and influenced by the country, which indicates that the public diplomacy was successful.
The issues that the goverments have difficulties to describe to the executives of other countries is easily performed by public support which is obtained by the public diplomacy.
Traditional diplomacy what appears to be beneficial however substantially unrewarding and its limits will be up to certain benefits of diploma-
cy. If this aspect will be discussed, contacts with people in other countries is made by non-governmental organizations, individuals and groups ensures effective and last longer results than the contacts is made by governments. For example, within the cultural field to turn the perception of the people of a country into positive, does not only provide success in economic sphere but also it accelerate activities in tourism, culture and sports even affects the people who governed the country. “Perception” and “image” is not only in our daily lives but is also very important in international relations. In this respect, public diplomacy lays the foundation for international expediency of a country, effective and lasting success in foreign policy goals with the support of the peoples of other countries’ perception and image which is occured
Public diplomacy, the information given the people of other countries to use the language of peace and love, social activities and studies, making a positive impact on the perception and image all the time.
by disseminating accurate information and presenting positive outcome. For instance, the influence of Hollywood movies are great on the perception of the United States of America (USA). Likewise, the Turkish episodes that Turkey recently marketed to the close states have a positive impact on the people of various countries’ perception and the image about Turkey which has also contributed in being a regional power.
The realization of public diplomacy and In order to continue its effect for a long time, a country primarily to solve in its territory of economy, entrepreneurship and the freedom of thought or got to be towards solving such key issues which shall provide confidence. For a country where it is assumed that they experiencing a military government or acts of terrorism, the people of other countries’ perception and image will be naturally different.
Today, most of the nations, organizations such as NATO and global big companies allocate very large budgets for public diplomacy. They saw the importance of public diplomacy on many issues including in economic and social fields for the stability of a country. For example, after the September 11 military applications against other countries that have been made by the United States alone and the behavior of the ignore of countries other than himself, raised a very negative image in the world against the United States. This situation negatively affects many areas of the United States, including the economy and the recognition of the future of a country's military power is not enough, to just seeing this, the U.S. administration was forced to activate public diplomacy. With the coming of Barack Obama's presidency, financial resources has been allocated for more studies in this field.
Looking at the studies carried out to date, public diplomacy is understood that constantly needs to be done. For instance, positive changes and developments in the country should be reflected on a regular basis. Surely, the easiest way to achieve the goal is to evaluate the mass media and the internet very well. In doing so, the desired notified classical diplomacy in cooperation with the contribution and support of the people and the state can be achieved more easily. Those who do well in this application are the Scandinavian states, countries such as Denmark and Sweden can be an example. the public diplomacy have been done by Organizes of the foreign ministries of the Scandinavian countries with the civil society organizations in other countries, warmly met and give the image of “pacific”.
Public diplomacy, the information given the people of other countries to use the language of peace and love, social activities and studies, making a positive impact on the perception and image all the time. For example, Turkey’s work in meeting the basic needs of the people -outside of the military power- in Afghanistan and Bosnia such as health, education and culture ensure their love towards Turkey. Likewise, to explain the country’s culture, sports, cooking varieties, and natural beauty to another country’s people is a need for a positive perception and image that will be appreciated by the people and government. Because the public diplomacy has been seen to serve the peace of nations.
In summary, the public diplomacy raises the value of a positive perception and image of a country and increases the value of the country.