ArabAd - - CONTENTS -

08 In­ter­view Philippe Skaff: The Re­turn of a Gen­uine Pioneer 16 Cover Story Pro­gram­matic Ad­ver­tis­ing De­crypted 38 Trans­lat­ing the Big Ideas 50 Study

The Multi-screen World 64 Industry Talk Le­banon’s Ad­ver­tis­ing As­so­ci­a­tion Pushes fore More Trans­parency 66 Ad Talk 74 Awards Du: The Brand Con­sumers Can­not do With­out 82 Cre­ative Cul­ture Joe La Pompe: Cannes Lions Re­port 92 Ad Spot 94 De­sign 95 Comma The Real Fight is Against Me­dioc­racy! 114 Brand­ing Seven Op­por­tu­ni­ties for the Next 70 Years 120 Brands Brands Taken Over by a Rain­bow-coloured Hue 122 Trends Brands Us­ing new Tech­nolo­gies to En­hance Con­sumer Ex­pe­ri­ences 124 Bank­ing Bankmed Goes an Ex­tra Mile 125 Re­search How Ra­madan Looks on Screen 126 Pho­tog­ra­phy

The Third Eye 130 Gam­ing

The El­e­ment of Ini­tia­tive 135 Bl­o­go­sphere 136 Cy­ber 138 Art

Ex­pres­sion­ism 140 Ad Close & Per­sonal

Ivan Rios 142 Peo­ple 150 Carte Blanche

What is your Net Worth

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.