Ali Nehme

ArabAd - - COVER STORY -

Man­ag­ing Di­rec­tor of Dig­i­tal, Star­com Me­di­avest Group (SMG) MENA the di­ver­si­fi­ca­tion of this chan­nel to cover new play­ers. The other thing is the in­vest­ment in data from both the global and re­gional play­ers. They will fo­cus on giv­ing ac­cess to that data on their own in­ven­tory to cre­ate a closed eco-sys­tem. Fi­nally, mobile will keep on grow­ing es­pe­cially in the off­line track­ing and data field, as ad­ver­tis­ers want to use mobile in a more ef­fec­tive way.

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