Agen­cies are Adapt­ing Year on Year

ArabAd - - COVER STORY -

In the fol­low­ing in­ter­view, Dana Ad­hami of Mind­share MENA ex­plores the dy­nam­ics of the dig­i­tal me­dia land­scape and dis­cusses the tools and means that agen­cies and brands are em­brac­ing to make the fastest and most ef­fi­cient switch to dig­i­tal.

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