Off­line Struc­tural Data

ArabAd - - STUDY -

Desk­top panel Method­ol­ogy

In­de­pen­dent re­search, con­ducted off­line on a reg­u­lar ba­sis by Ip­sos. The off­line data is used to de­ter­mine the In­ter­net uni­verse per coun­try un­der the study. Th­ese data are then used in de­sign­ing the panel de­mo­graphic struc­ture as well as weight­ing of the data col­lected. Sur­veys dis­played to a ran­dom sam­ple of In­ter­net users. Re­cruit­ment is done through var­i­ous meth­ods in­clud­ing scripted web­sites, face­book cam­paigns, e-mails ….oth­ers This sur­veys are done for the pur­pose of col­lect­ing the so­ciode­mo­graphic pro­files of the In­ter­net au­di­ence and other prod­uct/ life­style data.

mobile panel Method­ol­ogy

It is a very sim­ple process: af­ter re­spon­dents agree to take part in a 2-month panel, they first down­load an app, which then seam­lessly records all of their smart­phone-based in­ter­ac­tions for the study’s du­ra­tion.

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