Made By Won­dereight

ArabAd - - DIGITAL BRANDING -

An ad­dic­tive game for Clas­sic Burger Joint (CBJ) that went vi­ral thanks to the close part­ner­ship be­tween the Clas­sic Burger Joint (the brand), Won­dereight (the agency) and Vir­gin Ra­dio (the me­dia), that has en­abled them to fully syn­chro­nise on­line and off­line me­dia. Top­ping the charts for three weeks in a row in both Ap­ple Store and Google Play, Burger At­tack was the first “branded/com­mer­cial” App/game in the MENA re­gion with such a suc­cess. The dif­fer­ent par­ties wanted to test and mea­sure the ef­fect of so­cial me­dia and ra­dio ad­ver­tis­ing on mobile game down­loads. The re­sults sur­passed the ex­pected reach by 1000% and hit 230,000 down­loads in less than two months! The par­tic­i­pa­tion level was so high that they had to end the game fi­nale in CBJ’S Jal el Dib branch were they in­vited the top 20 par­tic­i­pants with the high­est scores to com­pete live on ra­dio.

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