Dentsu Aegis Net­work and The Hub en­ter New Part­ner­ship in Jor­dan

ArabAd - - ADTALK -

Dentsu Aegis Net­work an­nounced a new part­ner­ship with The Hub in Jor­dan. With of­fices based in Am­man, The Hub, which has been op­er­at­ing in Jor­dan since 1991, will take full re­spon­si­bil­ity for the me­dia plan­ning and buy­ing re­quire­ments of Carat and other Dentsu Aegis Net­work clients in the coun­try.

Speak­ing of the agree­ment, Gen­eral Man­ager Carat Le­vant said: “The op­por­tu­ni­ties in this mar­ket are end­less and this part­ner­ship will form the foundation for fu­ture ex­pan­sion plans in the Le­vant. With a shared vi­sion and work­ing syn­er­gies, we ex­pect this to be the be­gin­ning of a mu­tu­ally ben­e­fi­cial re­la­tion­ship for both agen­cies and our clients."

CEO, The Hub, added: “This part­ner­ship paves the way for us to pro­vide our lo­cal and re­gional ex­per­tise while also learn­ing and de­vel­op­ing with a global net­work. The part­ner­ship will pro­vide equal op­por­tu­nity for both par­ties and cre­ate a mo­men­tum for fu­ture op­porut­nites.we are proud to be the first lo­cal agency to take this coura­geous step”

The Hub counts brands such as IKEA, Mit­subishi, Maserati and Dubai Is­lamic Bank among its clien­tele. Mov­ing for­ward, The Hub will ser­vice Carat clients Mi­crosoft, adi­das, Mastercard and Ree­bok on a lo­cal level, with the merged busi­nesses jointly man­ag­ing any new busi­ness op­por­tu­ni­ties.

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