Beirut has been appointed marketing-communications partner to “Roadster Diner”. The agency will work with Roadster Diner in the development of a strategic and creative platform for the brand’s corporate and tactical campaigns. The agency landed the famous American-diner-style food chain in Lebanon, after a competitive pitch process involving two other international agency brands in the market. Commenting on the win, Brand manager at Roadster said, “We chose to work with JWT based on many criteria but mainly, the people, the chemistry, the cultural fit and definitely the creativity.”
In a competitive pitch against three global performance agencies, has won the performance and search business for Uae-based telecommunications service provider du – one of the largest performance RFPS (Request for Proposal) across the region. The assignment expands on SMG’S media mandate for du, which was awarded to the agency in December 2014 that culminated in the agency’s appointment to the media buying and planning, as well as data and analytics responsibilities for the brand’s online and offline business.