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Beirut has been ap­pointed mar­ket­ing-communications part­ner to “Road­ster Diner”. The agency will work with Road­ster Diner in the de­vel­op­ment of a strate­gic and cre­ative plat­form for the brand’s cor­po­rate and tac­ti­cal cam­paigns. The agency landed the fa­mous Amer­i­can-diner-style food chain in Le­banon, af­ter a com­pet­i­tive pitch process in­volv­ing two other in­ter­na­tional agency brands in the mar­ket. Com­ment­ing on the win, Brand man­ager at Road­ster said, “We chose to work with JWT based on many cri­te­ria but mainly, the peo­ple, the chem­istry, the cul­tural fit and def­i­nitely the cre­ativ­ity.”

In a com­pet­i­tive pitch against three global per­for­mance agen­cies, has won the per­for­mance and search busi­ness for Uae-based telecom­mu­ni­ca­tions ser­vice provider du – one of the largest per­for­mance RFPS (Re­quest for Pro­posal) across the re­gion. The as­sign­ment ex­pands on SMG’S me­dia man­date for du, which was awarded to the agency in De­cem­ber 2014 that cul­mi­nated in the agency’s ap­point­ment to the me­dia buy­ing and plan­ning, as well as data and an­a­lyt­ics re­spon­si­bil­i­ties for the brand’s on­line and off­line busi­ness.

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