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has taken the first steps to com­mence trad­ing op­er­a­tions in Cuba and be­come the first ma­jor in­ter­na­tional communications ser­vices group to con­duct busi­ness on the is­land. Un­der a con­tract with the state-owned Palco Group, WPP now has a per­ma­nent ex­ec­u­tive based in Ha­vana who will be backed by an es­tab­lished lo­cal sup­port team. This marks the start of the in­clu­sion of the largest is­land in the Caribbean in the list of 112 coun­tries in which WPP operates.

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