Jag’s For­ward Thinkers

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Jaguar is chal­leng­ing con­ven­tional per­cep­tions of in­no­va­tion and per­for­mance in its newly re­vealed ‘For­ward Thinkers’ film se­ries. The Jaguar MENA brand ini­tia­tive will fea­ture in­di­vid­u­als from four dif­fer­ent coun­tries across the Mid­dle East re­gion, cap­tur­ing each of their in­spi­ra­tional sto­ries.

Saluted by Jaguar as some of the re­gion’s con­tem­po­rary in­no­va­tors and pro­gres­sive thinkers from KSA, Kuwait, Le­banon and the UAE, each in­di­vid­ual ‘For­ward Thinker’ per­son­i­fies the Jaguar brand through their daily lives and like Jaguar they strive to stay one step ahead with their en­ergy, de­ter­mi­na­tion and pas­sion for life.

To sup­port the ex­pand­ing line-up of ve­hi­cles in the MENA re­gion, which now in­cludes the re­cently launched Jaguar XE, this cam­paign is de­signed to cap­ture the char­ac­ter­is­tics of the new model through the am­bas­sador sto­ries. Draw­ing com­par­isons be­tween their daily lives and the new car, the ‘For­ward Thinkers’ se­ries will in­clude sto­ries about in­no­va­tion, tech­nol­ogy and de­sign from each of the in­di­vid­u­als in their re­spec­tive fields.

Speak­ing about the new cam­paign, Chris Wilde, Brand Di­rec­tor for Jaguar Land Rover MENA, said: “Our re­cent prod­uct launches and mar­ket­ing ac­tiv­ity have sig­nalled to con­sumers that Jaguar is a brand on the move, just like our ‘For­ward Thinkers’. Work­ing with th­ese ta­lented in­flu­encers has been a real hon­our and we look for­ward to shar­ing their sto­ries with our au­di­ences through the film se­ries.”

The in­flu­encers in the ‘For­ward Thinkers’ se­ries in­clude so­cial me­dia fig­ure, Ha­mad Qalam (Kuwait), founder and CEO of Lo­mar, Loai Naseem (KSA), renowned ar­chi­tect Bernard Khoury (Le­banon), and en­trepreneur and mo­ti­va­tional speaker Anas Bukhash (UAE).

The se­ries of films will be hosted on the Jaguar MENA blog and the Jaguar MENA so­cial plat­forms.

Bernard Khoury (Le­banon)

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