Global ICT so­lu­tions provider which operates in 170 coun­tries, has ap­pointed me­dia agency Ini­tia­tive to han­dle its me­dia plan­ning and buy­ing. Awarded the con­tract af­ter a multi-agency pitch, Ini­tia­tive man­date cov­ers the GCC plus three other coun­tries.

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PHD,

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