“Be Every­where” with BBC Global News

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Us­ing the lat­est in vir­tual re­al­ity tech­nol­ogy, BBC Global News Ltd is launch­ing a dra­matic new in­ter­ac­tive trade cam­paign to show­case how it de­liv­ers per­sonal, portable and on-de­mand news for the dig­i­tal age.

‘Be Every­where’, which pre­miered at Cannes Lions in the BBC World News pop-up stu­dio space il­lus­trates the in­no­va­tive dig­i­tal op­por­tu­ni­ties avail­able to ad­ver­tis­ers in a new and unique way.

Us­ing di­rect mail, ‘Be Every­where’ vir­tual re­al­ity view­ers help tar­get po­ten­tial and cur­rent clients pro­vid­ing a fully im­mer­sive 360 video ex­pe­ri­ence. Armed with the ‘Be Every­where’ smart phone app and their viewer, peo­ple can join pre­sen­ter Babita Sharma in a vir­tual stu­dio. The 360 ex­pe­ri­ence means view­ers can have a peak be­hind the scenes as Babita demon­strates the lead­ing news brand’s dig­i­tal prod­ucts and the ad­ver­tiser ben­e­fits.

‘Be Every­where’ high­lights the BBC’S in­ter­na­tional news ser­vices’ po­si­tion as a leader in dig­i­tal in­no­va­tion. The cam­paign demon­strates what BBC World News and Bbc.com/ news are of­fer­ing their global au­di­ences as they com­pletely trans­form the BBC News ex­pe­ri­ence, from the de­vel­op­ment of the ‘sticky player’ to ‘my news’ on the re­de­vel­oped BBC News App (28mil­lion down­loads and grow­ing), while show­cas­ing op­por­tu­ni­ties for agen­cies and ad­ver­tis­ers.

Launch­ing the cam­paign, Chris Davies, sales & mar­ket­ing di­rec­tor, BBC Global News Ltd, said: “We know more than half of the BBC’S on­line traf­fic comes via mobile and tablet de­vices and with Bbc.com now reach­ing a global au­di­ence of over 80 mil­lion unique browsers per month, that’s a huge op­por­tu­nity for our clients. The ethos of Be Every­where is dig­i­tal in­no­va­tion in all as­pects of our work and I am de­lighted we are bring­ing this cam­paign to life in such a unique way. Ex­ploit­ing de­vel­op­ing tech­nolo­gies in this man­ner re­ally il­lus­trates our dig­i­tal of­fer, demon­strat­ing first-hand what the BBC can do. Whether it’s con­tent that works seam­lessly across de­vices or pre­cise au­di­ence tar­get­ing, the cam­paign shows our dy­namic and in­no­va­tive ap­proach for both au­di­ences and ad­ver­tis­ers alike and show­cases how we are stay­ing ahead of the curve in a rapidly chang­ing me­dia land­scape.”

The Be Every­where project was led by gyro Lon­don for BBC Global News Ltd, and in­volved dig­i­tal agency Ini­tion with web­site de­sign by Wise Yeti.

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