Dentsu Aegis Net­work MENA has launched a me­dia in­vest­ment and strate­gic part­ner­ship divi­sion called Am­plifi. The pur­pose of Am­plifi is to unite the group’s in­vest­ment man­age­ment, me­dia partnerships, pro­gram­matic buy­ing (AM­NET) and con­tent ca­pa­bil­ity funct

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Michael Ned­erlof,

“It’s an im­por­tant mile­stone for us to of­fi­cially launch Am­plifi in MENA. To form that ma­trix in­te­grat­ing in­vest­ment man­age­ment, me­dia partnerships, tech­nol­ogy and con­tent em­pow­ered by data un­der Am­plifi al­lows us to lever­age the group’s scale and de­velop in­no­va­tive so­lu­tions for our clients across all of our agen­cies.”

Si­mon Wood­ward,

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