A Clever Bill­board Helps you Park

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How easy would it be to par­al­lel park if you al­ways had a friend to help you—even when you were driv­ing alone? Well help is at hand…a Fiat bill­board in Ger­many uses a dig­i­tal screen with spe­cial soft­ware and sen­sors to mea­sure how far a driver’s rear bumper is from the car be­hind it, and then projects a syn­chro­nised im­age of a hu­man help­ing to guide a driver to park—just like a pas­sen­ger might get out and do. It’s a sim­ple, clever con­cept, to pro­mote Fiat’s Park­ing As­sist tech­nol­ogy, an alarm sys­tem that warns driv­ers in re­verse of ob­jects be­hind them. The bill­board even of­fers a range of dif­fer­ent playful avatars for the com­put­erised as­sis­tant—a biker, a child, a wise old-man. And the brand’s mar­ket­ing team couldn’t re­sist de­sign­ing one of them—a woman in a skimpy bunny out­fit—to ap­peal to the leer­ing set.

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