New content Marketing Unit launched
The J. Walter Thompson Company and Group SJR, a unit of Hill+knowlton Strategies, launched Colloquial, a content marketing unit designed to build publishing environments for brands, specialising in content that drives loyalty and audience over time – short articles, infographics and visual stories that are quickly conceived, made and shared. Colloquial will embody the intersection of advertising, publishing and public relations, with storytelling and creativity at its core. the creative visual storytelling that brands are demanding and consumers want.”
Managing Partner at Group SJR, will serve as Colloquial’s CEO. “Successful brands innovate,” said Jutkowitz. “Not only is that what J. Walter Thompson and Group SJR are doing with the creation of Colloquial, but it’s what we’re going to do for our clients — ensuring they have the ability to continuously reach targeted, ‘always on’ audiences with an array of engaging, high quality content that moves them.”
In addition to Jutkowitz as CEO, Colloquial will be led by William (Billy) Sind, Editorial Lead; Jinal Shah, Strategy Lead; and Gillian Melrose, Marketing Lead.