ArabAd - - ADTALK -

Epica an­nounced that it would be­come the first global cre­ative awards to in­tro­duce a Vir­tual Re­al­ity cat­e­gory, recog­nis­ing the work that agen­cies are do­ing with the Ocu­lus Rift and sim­i­lar de­vices.

Other new cat­e­gories have been added this year among which a Hu­mour cat­e­gory. Epica also un­veiled its lat­est ad­ver­tis­ing cam­paign, which re­minds en­trants that it helps them “get no­ticed”. Cre­ated by Barcelona de­sign agency Vasava, the cam­paign in­cludes Epica’s dis­tinc­tive pyra­mid logo and the brand po­si­tion­ing “A dif­fer­ent an­gle on cre­ativ­ity.”

Epica is the only global cre­ative prize judged by an in­de­pen­dent jury of jour­nal­ists work­ing for mar­ket­ing and communications ti­tles. More than 40 mag­a­zines and web­sites are on the jury in­clud­ing Arabad with ad­di­tional me­dia part­ners join­ing also this year.

“Th­ese new part­ners and cat­e­gories con­tinue the evo­lu­tion that be­gan in 2012 when the awards went global for the first time,” said Epica ed­i­to­rial di­rec­tor Mark Tun­gate. “...We’re grow­ing stronger in Latin Amer­ica. We’ve al­ways been proud of the fact that we en­able the me­dia to cel­e­brate ad­ver­tis­ing – the fuel of the free press. But the ad­ver­tis­ing industry has branched out into many dif­fer­ent ar­eas of cre­ativ­ity. This is re­flected in our new cat­e­gories and our choice of Ber­lin, one of the world’s most cre­ative ci­ties.”

Af­ter Ljubl­jana, New Delhi and Am­s­ter­dam, the Epica cer­e­mony will move to Ber­lin in Novem­ber 16-19, 2015.

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