Qatar Raises Level of Health Awareness
The Supreme Council of Health (SCH), the responsible authority for healthcare issues in Qatar, kicked off an awareness campaign titled “Our Future lies in Our Health” designed to encourage all segments of society to lead a more vigourous lifestyle and abandon harmful daily habits. This initiative is part of the Qatari community’s Nutrition and Physical Activity Scheme 2011-2016 in support of the Human Development Pillar of the country’s National Vision for 2030.
Sheikh Abdullah bin Khalid Al Qahtani,
Minister of Public Health and Secretary General of the Supreme Council of Health, assured that: “The State of Qatar is keen on providing the finest healthcare services and technologies for all members of the society, and raise the level of health awareness among all individuals. This initiative will surely bring about positive change. It also highlights and strengthens the role of preventive healthcare as an integral element in the State’s healthcare sector.”
The “Our future lies in our Health” campaign, created and planned by Grey Doha, sheds light on the SCH’S integral role in developing and implementing national healthcare policies that benefit the community and focuses on three key awareness messages: eat healthy, stop smoking and get active. The campaign, set to span over a one-year period, is spread across all media: television, radio, newspapers, magazines, billboards and text messages; as well as on buses, airport banners, airplane screens, and at cinemas.