Qatar Raises Level of Health Aware­ness

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The Supreme Coun­cil of Health (SCH), the re­spon­si­ble author­ity for health­care is­sues in Qatar, kicked off an aware­ness cam­paign ti­tled “Our Fu­ture lies in Our Health” de­signed to en­cour­age all seg­ments of so­ci­ety to lead a more vigourous life­style and aban­don harm­ful daily habits. This ini­tia­tive is part of the Qatari com­mu­nity’s Nu­tri­tion and Phys­i­cal Ac­tiv­ity Scheme 2011-2016 in sup­port of the Hu­man De­vel­op­ment Pil­lar of the coun­try’s Na­tional Vi­sion for 2030.

Sheikh Ab­dul­lah bin Khalid Al Qah­tani,

Min­is­ter of Pub­lic Health and Sec­re­tary Gen­eral of the Supreme Coun­cil of Health, as­sured that: “The State of Qatar is keen on pro­vid­ing the finest health­care ser­vices and tech­nolo­gies for all mem­bers of the so­ci­ety, and raise the level of health aware­ness among all in­di­vid­u­als. This ini­tia­tive will surely bring about pos­i­tive change. It also high­lights and strength­ens the role of pre­ven­tive health­care as an in­te­gral el­e­ment in the State’s health­care sec­tor.”

The “Our fu­ture lies in our Health” cam­paign, cre­ated and planned by Grey Doha, sheds light on the SCH’S in­te­gral role in de­vel­op­ing and im­ple­ment­ing na­tional health­care poli­cies that ben­e­fit the com­mu­nity and fo­cuses on three key aware­ness mes­sages: eat healthy, stop smok­ing and get ac­tive. The cam­paign, set to span over a one-year pe­riod, is spread across all me­dia: tele­vi­sion, ra­dio, news­pa­pers, mag­a­zines, bill­boards and text mes­sages; as well as on buses, air­port ban­ners, air­plane screens, and at cine­mas.

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