A Pizza Box that Turns into a Pro­jec­tor

ArabAd - - DESIGN -

Pizza Hut wants to do more than just bring food to your front door. It wants to de­liver your en­ter­tain­ment for the evening, too. At least, that's the case in Hong Kong, where the pizza chain is de­liv­er­ing some piz­zas in spe­cially-de­signed boxes that con­vert into pseudo movie pro­jec­tors. De­signed by Ogilvy Hong Kong, the ad­ver­tis­ing stunt uses boxes with a per­fo­rated, pop-out hole in the side of the box. A very unique pizza ta­ble (also called a pizza pro­tec­tor) then serves as the pro­jec­tor's lens. Slip the plas­tic lens into the hole, and then use the pizza ta­ble's legs to prop up your smart­phone in­side the box. The con­trap­tion then blows up your phone's dis­play onto any nearby wall. Even bet­ter, there are four dif­fer­ent boxes, each of which comes with a sep­a­rate movie down­load via a QR code. They're called Slice Night (for hor­ror fans), An­chovy Ar­maged­don (for sci­ence-fic­tion), Hot & Ready (for ro­mance), and Fully Loaded (for an ac­tion flick). The box it­self is fit­tingly called the "Block­buster Box." Of course, a very dark room is needed to be able to make out any­thing from the "pro­jec­tor". All in all, the idea is quite cool and the as­so­ci­a­tion of the brand with en­ter­tain­ment is pretty rel­e­vant, which makes the whole ex­pe­ri­ence all in fun and the ini­tia­tive wel­comed and ap­plauded.

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